Did you know that potential customers may visit your website or social media pages and if they find typos, they may be instantly turned off and not purchase anything from you?
Did you know that typos can diminish your credibility?
Having an editor as part of your team can assist your business with this. One of the things that make business owners nervous, especially small businesses, is thinking that you have to hire an editor full time. You likely do not need a full-time editor. Understand how often you are creating materials/content and find an editor that you can send things to ad hoc.
Contact 3 or 4 editors and get quotes. Let them know how often you are posting or creating and allow them to provide a quote. Most editors price editing on a word count or per project basis, so you may find it cheaper than you think.
If adding an editor to your team still isn’t the move for you, please practice the following before posting any created content:
Read Your Content Out Loud. This will allow you to hear how the content sounds.
Spell and Grammar Check. Microsoft Word and Google Docs both have spelling and grammar checkers. Grammarly is also a free tool to use.
Reference materials if you are curious how much typos have cost other companies:
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